What it is: Anthocyanins are water-soluble plant pigments and natural antioxidants from the flavonoid family, responsible for the red, blue, and purple colors in many fruits, vegetables, and teas.
What it does: Anthocyanins are thought to help protect cells from oxidative damage, support circulation, and assist in maintaining healthy metabolic and inflammatory responses.
How it is used: People often use anthocyanins in supplements for metabolic wellness, cardiovascular health, blood sugar support, and antioxidant benefits.
Natural sources and supplement forms: Natural sources include berries (such as blueberries, blackberries, and elderberries), red cabbage, purple sweet potatoes, black rice, and certain teas. Supplement forms typically include standardized extracts, powders, or capsules derived from these foods.
Why it appears in supplement formulas: Brands use anthocyanins due to their antioxidant and metabolic-supporting effects, as well as consumer demand for plant-based wellness ingredients.
What to know before use: Anthocyanins are generally well tolerated, but those with sensitivities to berry or plant extracts should use caution and consult a healthcare provider if unsure.
Ingredient guide
